Pitbull Secures Naming Rights for Florida International University Stadium

August 7, 2024

In a groundbreaking deal, international music superstar Pitbull has acquired the naming rights to Florida International University’s (FIU) football stadium. The venue will be officially renamed “Pitbull Stadium” as part of a five-year agreement between the artist and the university.

Under the terms of the contract, Pitbull will pay $1.2 million annually for the naming rights, amounting to a total of $6 million over the duration of the agreement. The deal also includes an option for Pitbull to extend the partnership for an additional five years.

As part of this unique collaboration, Pitbull will compose and record a special song to be played at all FIU sports events, adding a personal touch to the university’s athletic atmosphere. The artist will also have access to the 20,000-seat stadium for 10 days each year, allowing him to utilize the venue for various events or performances.

The partnership extends beyond just naming rights. Voli 305 Vodka, Pitbull’s vodka brand, will be available for purchase at the stadium, further integrating the artist’s business ventures with the university’s facilities.

Making history. First of its kind 🤝 @Pitbull pic.twitter.com/BXy3V1U2ff
— FIU Athletics (@FIUAthletics) August 6, 2024

Pitbull, who hails from Miami, emphasized the personal significance and innovative nature of this agreement. “What we’re doing here is groundbreaking. We’re making history,” he stated. “This is history in the making. You’re going to see that every other university is going to want to do the same thing. But the difference is, we don’t do this for propaganda, we do it from the heart. We do it because it’s meaningful. We do it because I’m from the crib. I’m 305. I’m from the bottom. This is my backyard.”

FIU’s Director of Athletics, Scott Carr, expressed enthusiasm about the partnership, describing it as program-changing and beneficial for expanding the FIU brand. The collaboration between a major university and a global entertainment figure of Pitbull’s stature is expected to bring increased visibility and excitement to FIU’s athletic programs.

This innovative partnership between Pitbull and FIU represents a new trend in university athletics, blending entertainment, local culture, and sports in a way that could set a precedent for future collaborations between educational institutions and high-profile personalities.

Written by: DJ