ICYMI: All The Drama on the Set of It Ends With Us

August 28, 2024

The buzz around It Ends With Us has been intense, but not just because of the film itself. Rumors started swirling when fans noticed that Blake Lively and director Justin Baldoni weren’t doing press together, sparking speculation of some behind-the-scenes drama. Things escalated when social media detectives discovered that the entire cast had unfollowed Justin on all platforms. Yep, you read that right—everyone unfollowed him.

But that’s just the beginning. Fans have been vocal about their disappointment with Blake Lively’s approach to promoting the film. Instead of focusing on the film’s heavy themes, especially those related to domestic violence, Lively seemed more interested in pushing her new skincare line. This has led to backlash from fans who feel like she’s downplaying the serious issues the film tackles.

𝚕𝚒𝚕𝚢 𝚋𝚕𝚘𝚘𝚖'𝚜 𝚒𝚜 𝚗𝚘𝚠 𝚘𝚙𝚎𝚗. #ItEndsWithUsMovie - exclusively in theaters august 9. ♡ pic.twitter.com/MmfoRMSf1P
— It Ends With Us (@ItEndsWithUs) May 16, 2024

Adding fuel to the fire, this isn’t the first time Blake has found herself in hot water with her co-stars. She’s had her share of on-set drama in the past, and it looks like history might be repeating itself.

Despite all the behind-the-scenes chaos, It Ends With Us has been a massive box office success. The drama may have cast a shadow over the production, but it clearly hasn’t stopped audiences from flocking to theaters to see it. Whether the tension will affect future press or projects remains to be seen, but one thing’s for sure—this film has everyone talking, on and off the screen.

Written by: Eleni