Kendall Jenner’s Viral College Bar Takeovers

September 18, 2024

Kendall Jenner is making sure everyone on your campus is sipping 818 Tequila like it’s a class requirement. The strategy? Total genius, tbh. It all starts with Kendall pulling up to your local college bar and doing bar takeovers. She’s handing out free shots, free margaritas, and—wait for it—free merch. Yes, including that iconic 818 tequila hat everyone’s trying to snag. But hold up, that’s not even the juiciest part.

The REAL mastermind move here? Kendall dyed her hair blonde just before hitting these spots. Now, instead of just people being like, “Oh my god, it’s Kendall Jenner,” it’s “OMG, she went blonde!” And y’all know how that works—suddenly, everyone is posting. It’s giving virality.

@papibrum Kendall Jenner at 818's new College Tour at 'Good Bull Ice House' Bar in College Station, Texas. #kendalljenner #818 #texas #foryoupage #blonde #hair #makeup #outfit #fyp #fy ♬ orijinal ses - ᴏʟᴅ ꜱᴄʜᴏᴏʟ 🇦🇿

Then there’s the merch game, and Kendall’s team did NOT come to play. They’ve got college campus-ready outfits: comfy, cute, and perfect for those library runs or post-class hangs. Obviously, Kendall is out there rocking the gear herself, so you KNOW everyone’s buying in.

But let’s get to the real reason Kendall is out here: She wants these bars to start pushing 818 like it’s the hottest thing since Pumpkin Spice Lattes. By flooding bars with tequila and showing up IRL, she’s making sure when people roll up for drinks, they’re asking for 818 by name. Oh, and she’s not stopping at bars. Kendall’s even hitting up local liquor stores, making sure 818 is front and center.

The whole thing? Low-key brilliant. More people drinking 818, more demand at bars and liquor stores, more revenue for Kendall & co. She’s not just a model; she’s out here building an empire—one tequila shot at a time.

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Written by: Darcy