SZA Says “Not Beauty” to Beauty Standards with Her New Lip Line

April 15, 2025

Okay besties, gather ‘round, ‘cause SZA is officially entering her CEO era — and she’s doing it in the most SZA way possible. Introducing: Not Beauty — her ironically named, lip-centered makeup line that lowkey says “no thanks” to traditional beauty vibes.

She spilled the tea on The Jennifer Hudson Show, where she explained the inspo behind the line came from fans constantly asking how her lip combos stay serving all day long. The answer? She finally decided to gatekeep no more.

o what’s in the Not Beauty starter pack? We’re talking lip glosses, liners, and stains — all wrapped up in packaging that’s giving wood-grain Barbie, aka very SZA-coded and delightfully camp. Picture your fave Y2K lip products went on a nature retreat and came back iconic.

“I called it Not Beauty because I don’t consider myself a ‘beauty connoisseur,’” SZA said, being real as usual. “I like to fill a need with things that are functional and trusted and that work.”

And honestly? That’s a whole mood.

But before you start refreshing your Sephora app, here’s the catch — Not Beauty won’t be dropping worldwide (yet). For now, the only place to snag these glossed-up goodies is on tour, while she’s out doing her thing with Kendrick Lamar on their Grand National Tour. So if you’ve got tickets? You’re basically winning.

This isn’t the only lane SZA’s swerving into either. Besides dropping hits like “Saturn” and giving us major feels, she’s also making moves in Hollywood. She recently starred in One Of Them Days alongside Keke Palmer, and she’s manifesting her dream role as Storm in the Marvel Cinematic Universe. Like, can someone make that happen ASAP?

Oh — and don’t be surprised if her next business move is in furniture or farming, because apparently, Miss SZA is a woman of many mysterious talents.

So whether you’re here for the music, the movies, or just wanna rock a signature SZA lip combo, one thing’s for sure: Not Beauty is very much a vibe.

Now the real question is… what lip combo are you wearing to cry in your car to “Good Days”? 👀💋

Written by: MJ