She Makes $450K Per Insta Post — Inside $2.7M Miami Dreamhouse

April 29, 2025

TikTok queen Alix Earle, 24, is out here collecting one Instagram check that’s basically the cost of the average U.S. home. Let that sink in — $450K from a single post. Yeah, this isn’t your regular influencer story. This is generational wealth in the making 😮‍💨📲💸

Now she’s living the literal soft life in a $2.7 MILLION Miami mansion she shares with her NFL bae, and the house is just as extra as you’d expect:
🏠 6 bedrooms
🛁 6 bathrooms
👨‍🍳 A chef’s kitchen
🎱 A pool table
🏊 Resort-style pool (because duh)

The 4,000+ sq ft spot screams luxury and content house vibes. And with Alix’s following — 7.4M on TikTok, 4.2M on IG, nearly 1M on Snapchat, and almost 400K on YouTube — every corner of that place is influencer gold. ✨

Brands are basically throwing bags at her. In just the past few months, she’s secured partnerships with:

🛍️ Revolve
🎥 Universal Pictures
💄 One/Size
🧴 Shark Beauty
☀️ Naked Sundays

But the one she’s really riding for? SipMARGS — the canned marg brand she’s not just posting, but actually invested in. Marketing girlie moves only 💅 (She did graduate with a BBA in marketing from the University of Miami, after all).

Fun fact: she used to intern at her family’s construction company (Earle, run by her dad TJ), and she first went viral in 2022 opening up about her struggles with acne. Now she’s a Sports Illustrated Swimsuit girl with a podcast and a portfolio. Full circle moment 😭👏

Oh, and her podcast Hot Mess with Alix Earle? It got the boot from The Unwell Network earlier this year after some behind-the-scenes drama — but you know she’s not done cooking up something else 🔥🎙️

💬 Real talk: if you made $450K from one post… what would your dream Miami home look like?

Written by: MJ