Fenty Beauty Scores Olympic Gold: Rihanna’s Brand Partners with Paris 2024 Games

July 19, 2024

Rihanna’s makeup brand Fenty Partners With The Paris 2024 Olympics And Paralympic Games

Beauty brand Fenty, a trailblazer since its inception, has once again pushed boundaries by announcing a groundbreaking partnership with the Paris 2024 Olympic and Paralympic Games. This collaboration marks the first time a makeup brand has been named an official partner of the Olympic Games, further cementing Fenty’s reputation for innovation.

Fenty Beauty, founded by global pop icon and entrepreneur Rihanna, has been revolutionary in the beauty industry since its launch. Known for introducing an extensive range of foundation shades and gaining a cult following for its diverse product line, the brand continues to break new ground.

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As the official makeup sponsor for the events, Fenty Beauty aims to celebrate diversity, performance, and self-expression – values shared by both the Olympic movement and the brand. The partnership will include the creation of a limited-edition collection inspired by the spirit of the Games, featuring long-wearing, sweat-resistant products suitable for athletes and spectators alike.

Rihanna expressed her excitement about the partnership: “The Olympics represent the pinnacle of human achievement and unity. We’re thrilled to bring Fenty’s message of inclusivity and empowerment to this global stage.”

The International Olympic Committee (IOC) welcomed the collaboration, with a spokesperson stating, “This partnership with Fenty Beauty aligns with our mission to promote diversity and inspire people worldwide. It’s a fresh approach to engaging with a younger, more diverse audience.”

The partnership will encompass various initiatives, including makeup masterclasses for athletes, behind-the-scenes content, and special events celebrating the intersection of sports and beauty. Fenty Beauty will also support the Paralympic movement, emphasizing inclusivity across all aspects of the Games.

This collaboration is expected to bring a new dimension to the Olympic and Paralympic experience, highlighting the role of personal style and self-expression in sports. It also represents a significant step for Fenty Beauty in expanding its global reach and influence.

As the world eagerly awaits the Paris 2024 Games, this unexpected partnership between a beauty powerhouse and the Olympic movement promises to add an extra layer of excitement and glamour to the prestigious event, while reinforcing Fenty’s commitment to innovation and inclusivity.

Written by: Cat Haley