Bad Bunny Just Dropped His Pants for Calvin Klein, and the Internet Is Losing It

March 18, 2025

After blessing us with a new album earlier this year, Bad Bunny is now blessing us with something else—his Calvin Klein era. And by that, I mean he’s wearing nothing but his tattoos and a pair of briefs as the face (and body 👀) of the brand’s spring underwear campaign. The reveal dropped Monday, with multiple shirtless shots of the “NUEVAYoL” singer hitting Instagram. Let me just say… thank you, Calvin.

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“This has been in the works for some time now; seeing it finally come to life has been gratifying,” Benito shared in a press release. The campaign, shot by Mario Sorrenti, features the reggaeton superstar serving looks in Puerto Rico. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”

And naturally, the thirst levels online are off the charts. Comments like “RAW, next question” and “just broke up with my boyfriend” are flooding in, proving once again that Benito stays undefeated. If the pics weren’t enough, the campaign also comes with a video set to his track “EoO,” because, of course, he had to put his signature touch on it.

Oh, and according to Calvin Klein, these steamy shots will be plastered on “high-impact out-of-home placements around the globe.” So… does that mean we’re about to see Benito in his undies on a massive billboard in the 305? Miami, stay tuned. 😮‍💨🔥

Written by: Eleni