Justin Bieber Shocks Fans With Surprise Album Swag II — Drops at Midnight

September 6, 2025

Bieber Fever just hit a new level. Justin Bieber announced on Thursday (Sept. 4) that he’s dropping a surprise album — Swag II — and it’s coming tonight at midnight (EDT). Yep, Beliebers are eating again.

The project is positioned as a follow-up to his July release SWAG, which was his first full-length album in four years after 2021’s Justice. That record gave us 21 tracks with features from Sexyy Red, Cash Cobain, Dijon, Gunna, Druski, and more — and fans are already guessing who might pop up on this one.

Bieber has been teasing the drop in classic JB fashion: baby-pink cover art splashed across billboards worldwide, from Paris’ Eiffel Tower to South Dakota’s Mount Rushmore (yes, really). Alongside the cover, he’s been sharing a wholesome family photo featuring wife Hailey Baldwin Bieber and their son, Jack Blues Bieber.

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A post shared by Justin Bieber (@lilbieber)

While tracklist details are still under wraps, fans are already analyzing everything. SWAG tracks like “Daisies” and “Devotion” sparked conversation about his marriage, with some lyrics pointing at ups and downs with Hailey. After the speculation, Hailey hit back with a blunt clapback, but Beliebers are still curious if Swag II will go even deeper into the couple’s love story.

🎵 Here’s what we know: