LA’s Viral Grocer Erewhon Is Coming to Miami? Kinda…

October 2, 2025

Miami, brace yourselves — because it looks like we’re finally getting a taste of Erewhon, the bougie LA grocery store that went viral for its $20 celeb smoothies. But before you start practicing your Hailey Bieber Strawberry Glaze order, let’s clear this up: we’re not getting an actual Miami Erewhon store (yet).

Here’s what went down: On Tuesday, Erewhon dropped a cryptic Insta post showing maps of major U.S. cities — including Miami — with the caption: “A Taste of Erewhon Shipping to Your City. Coming soon.” The post blew up (90k+ likes), with fans losing it in the comments. But then… they edited the caption. 👀

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A post shared by EREWHON (@erewhon)

Originally, it read: “The Taste of Erewhon in Your City. Coming soon.” Which had everyone thinking we were about to see a neon “Erewhon Miami” sign pop up in Wynwood or Brickell. Instead, it looks like they’re testing out shipping products and smoothies to new cities rather than opening a whole store.

Erewhon currently has 10 Cali-only locations, with one tiny New York City outpost tucked inside a members-only club (where yes, you can still order delivery on Uber Eats or Postmates). So for now, Miami’s Erewhon “moment” will probably mean smoothies shipped to your doorstep, not a store on Collins Ave.

Still, it’s kinda iconic. Miami influencers are already gearing up for their first Erewhon haul TikToks, and let’s be real — even if it’s $20 for a smoothie, half of us are gonna try it at least once.

So no, you won’t be grocery shopping at Erewhon Miami anytime soon. But yes, you might be sipping a Sabrina Carpenter “Short n’ Sweet” smoothie in South Beach before you know it. 💅✨

Written by: Janetzy