Gymshark x Bratz Is Taking Over Wynwood With the Ultimate Fitness Pop Up

If you’ve ever wondered what would happen if Bratz dolls entered their fitness era, Miami is about to find out.

Gymshark and Bratz have officially teamed up for a one of a kind pop up experience in Wynwood, bringing together fitness, fashion, beauty, and plenty of Y2K nostalgia. The immersive activation celebrates the launch of the highly anticipated Gymshark x Bratz collection and transforms one of Miami’s most vibrant neighborhoods into a destination for workouts, exclusive merchandise, interactive experiences, and photo worthy moments.

Taking place June 6–7, 2026, at NW 22nd Lane & NW 2nd Avenue, Miami, FL 33127, the two day event invites guests to experience a fresh take on gym culture that feels just as much about self expression as it does about fitness.

Visitors can participate in free workouts led by top trainers, explore an outdoor fitness space, shop exclusive GymBratz merchandise before the official collection launch, enjoy beauty touch ups, and soak in the energy with live music throughout the weekend. The event was designed to create an environment where confidence, individuality, and movement come together in a way that feels fun, welcoming, and empowering.

The collaboration has already generated major buzz online thanks to its unexpected pairing of two iconic brands. While Gymshark has become one of the world’s most recognizable fitness labels, Bratz continues to hold a special place in pop culture with its bold attitude and unmistakable style. Together, they’re creating an experience that feels equal parts workout session, fashion event, and nostalgia fueled celebration.

Whether you’re showing up for the workouts, the exclusive merch, the Instagram worthy moments, or simply to see what all the hype is about, GymBratz is shaping up to be one of Wynwood’s most talked about pop ups of the season.

GymBratz Pop Up
Dates: June 6–7, 2026
Location: NW 22nd Lane & NW 2nd Avenue, Miami, FL 33127