SoFlo

In a major move for South Florida’s burgeoning "better-for-you" food sector, Miami Beach-based TRUBAR has been acquired by the Turkish confectionery and snack giant ETİ Gıda. The all-cash transaction, valued at $173 million, was finalized on February 6, 2026, marking a significant exit for the local startup. Founded in 2019 by Erica Groussman, TRUBAR quickly carved out a niche in the crowded protein bar market by prioritizing "clean-label" indulgence. With […]

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